Tommee Tippee

New Product Development

Working alongside HYD, a specialist digital product agency, we helped Tommee Tippee to test and refine their digital strategy through iterative research with hundreds of mums and dads across the world.

Leading efforts to build up a detailed view of market demands, we created and delivered in-depth qualitative research and social media analysis to estimate demand for their next generation of products and services.

To make sure that the insights we delivered found their way into actionable insights, we worked as an integrated team of designers, technologists and product people. Bring the voices of mums and dads in the heart of the design process. Working with them to co-create the next generation of connected baby products.